Amani Martin

Founder & Executive Producer, Peaceful Warrior Productions
Media and Partnerships Advisor, FC Barcelona

Amani Martin is a multiple Emmy-Award winning Producer and Director, and founder of Peaceful Warrior Productions. A former Director of Production for HBO Sports, Amani now specializes in the development and production of documentaries and documentary series; commercials and commercial campaigns; and cutting-edge branding entertainment for major companies. In 2012, he was a producer and writer on "Benji," the tragic story of the life and tragic death of Chicago high school basketball legend, Ben Wilson.

Iconic Cultures to Iconic Brands 

Marcus Sawyerr, Armani Martin, and Kris Wright will explore what makes brands like Nike and FC Barcelona stand out in our minds and hearts in a discussion about how iconic brands connect with the cultures that shape them.

In this session, they will talk about the important role of culture – both street culture and company culture – in building these well-known brands. The speakers will share their personal experiences and insights on how organizations can tap into cultural trends to create memorable brand experiences.

You'll learn what it takes to build an iconic culture with your organization and how to engage with cultural movements as they happen.