Marcus Sawyerr

Founder & CEO, EQ App

Marcus Sawyerr is the founder and CEO of EQ app, a company using AI to change how businesses connect with networks and information for growth in sales, marketing, and recruiting. With over 15 years of experience in HR tech and recruiting, Marcus has established himself as a forward-thinking innovator in the industry. His previous experience includes roles such as Global Head of Digital Partnerships at The Adecco Group and CEO of YOSS.

Beyond running EQ app, Marcus is an Advisor at SemperVirens Venture Capital, focusing on early-stage investments in technologies that are shaping the future of work, healthcare, and financial wellness.

Iconic Cultures to Iconic Brands

Marcus Sawyerr, Armani Martin, and Kris Wright will explore what makes brands like Nike and FC Barcelona stand out in our minds and hearts in a discussion about how iconic brands connect with the cultures that shape them.

In this session, they will talk about the important role of culture – both street culture and company culture – in building these well-known brands. The speakers will share their personal experiences and insights on how organizations can tap into cultural trends to create memorable brand experiences.

You'll learn what it takes to build an iconic culture with your organization and how to engage with cultural movements as they happen.